About Blue Ocean Global Wealth

Marguerita Cheng established Blue Ocean Global Wealth in response to four trends she was tracking in the financial planning and asset management industries:

  • The supply and demand imbalance of quality financial planning advice.
  • A lack of global professional and intellectual development opportunities for today’s graduates and tomorrow’s industry leaders.
  • An aging group of senior financial advisors and an opening for innovation in the industry.
  • Interdependence of the global supply chain with respect to technology, communication, and human capital.

Marguerita’s Inspiration: Marguerita explains, “the book Blue Ocean Strategy, by W. Chan Kim and Renee Mauborgne, inspired my entrepreneurial vision of developing innovative solutions to address acute challenges. The authors argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), they believe that lasting success comes not from battling competitors but from creating ‘blue oceans,’ of untapped new market spaces ripe for growth.”

Marguerita’s Mission: The mission of Blue Ocean Global Wealth is to provide families, financial advisors, corporations, and institutions with prudent financial advice, risk management, and investment knowledge. We embrace global diversity and steward the protection, growth, and distribution of our clients’ wealth.

Marguerita’s Promise: While industry standards demand that financial planning firms such as Blue Ocean Global Wealth are held to the highest fiduciary standard — we take those standards personally. Having worked in our industry for decades, I believe to my core that financial planning advice and wealth management services must be delivered to the public with objectivity, accountability, and transparency. I place client interests above those of anyone else — our firm, employees, and our shareholders.