- Are more women investing in the financial markets?
- How does the investing participation of women change by age and income?
- What is the gender gap in investments?
- Are women more conservative investors than men?
- Where do women invest their money?
- How does gender affect investment decisions?
- What’s next for women in investing?
A 2021 survey by Fidelity Investments found that 67% of women were investing outside of their retirement accounts, up from 44% in 2018. Also, the number of women interested in investing increased by 50% since the start of the COVID-19 pandemic. So, although the gender gap in investing still exists, some progress has been and is being made toward equality in this area. Other statistics:
- McKinsey & Co. found that the number of married women making financial and investing decisions increased by 30% between 2015 and 2020.
- In 2021, 68% of women had started to talk about finances in their homes, according to a survey by UBS, a global financial services firm.
- In 2023, 60% of women invested in the stock market, according to a survey by Fidelity Investments.
While the exact percentage of women investing their money will vary from one survey to another, there is a consistent trend: There are differences across ages, income levels and education status. For example, the 2023 Fidelity survey reported that 60% of women were invested in the financial market; however, the participation rate differed across generations. Generation Z invested at a 71% rate, millennials at 63%, Generation X at 55% and baby boomers at 57%. Similar dynamics were reported in 2021. While 67% of women overall invested outside of retirement accounts, 71% of millennials, 67% of Gen X and 62% of baby boomers did so. A 2022 survey by Bank of America shows differences based on age and affluence. Among affluent households, women younger than 60 (45%) were more confident about making investment decisions on their own compared with those 60 and older (40%). On the other hand, among less affluent households, women older than 60 (39%) were more confident making investment decisions on their own than those younger than 60 (25%). Read more